About Us

The Institute of Travel & Tourism was set up to raise and maintain professional standards throughout the travel industry and for the benefit of its Members.

Membership of ITT is open to everyone involved in travel and tourism – whether employed by a travel agency, airline, tour operator, hotel, tourist office, car hire company or any other travel related business such as PR, law and marketing.

The Institute also welcomes travel and tourism educators and their students.

ITT provides Members with support and guidance at the same time as encouraging excellence and professionalism.

There are also many opportunities for Members to network and exchange views with industry peers and colleagues created through ITT's popular social and business events. 

Board of Directors

Click on Director for more information

Dr Steven Freudmann Paul Cowley Angela Day
Dr Peter Robinson
John Bevan Simon Johnson Sue Kavanagh Barbara Kolosinska
Stuart Heath Claire-Steiner-small2 Julie Lo Bue Said Joanna Kolatis
Matthew Jackson Matthew Jackson Marcus Jansa Antonio Paradiso

Board of Directors

Julia Lo Bue-Said

Julia Lo Bue-Said, Managing Director, Advantage Travel Centres

Julia became Managing Director of Advantage Travel Centres in July 2013 with responsibility for running the business on a day-to-day basis as well as developing the strategy and vision for the company.

Previously, as Leisure Director for Advantage, Julia oversaw the leisure travel function for the company where she was responsible for delivering best-in-class commercial and tactical arrangements across a wide portfolio of business partners, on behalf of around 750 member leisure outlets.

In a wide-ranging role, Julia was involved in driving the cruise strategy providing members with exclusively negotiated special rates, offers and commercial benefits. Advantage generates circa £200m in cruise sales per annum - an increasingly important sector within the industry.

The Advantage Travel Gateway, a multi-channel distribution technology providing members with access to aggregated leisure product, was launched in 2010. Originally driven by Julia the Gateway underpins the core leisure strategy across the business.

Having worked her way up to her current position, Julia has been at Advantage for 18 years. Julia has been an ITT board director since 2011, and in 2012 she was inducted into the Women's 1st Top 100 Club for Travel and Hospitality.

After studying travel and tourism at college she started her travel career with a brief four months working overseas before joining WH Smith Travel for four years, until they were acquired by AT Mays, and latterly absorbed by Thomas Cook. Julia then held roles with Balkan Holidays and The Best Travel Group before joining Advantage.

Itt Chairman

Dr Steven Freudmann

Dr Steven Freudmann

ITT President

Trevor Harding

Join Now

ITT is the only professional membership body for individuals employed in the travel and tourism industry.

Corporate Partners
60k Amadeus Avis Babble Dnatatravel First Rate Hilton Worldwide I Thomas Cook TUI TTG Media