i launched as Britain’s first and only concise quality news brand in 2010, introducing a trusted, impartial voice to the market.
Travel plays an integral role in i’s daily and weekend print editions and online at www.inews.co.uk/inews-lifestyle/travel/, with an expanded footprint in the relaunch of iWeekend in September 2017. Cross-platform content provides a world of inspiration and clarity for our open-minded, inquisitive and discerning audience, with a strong focus on inclusivity and accessibility - physically, geographically and economically.
i readers want more than a fly-and-flop holiday, striving for authenticity and meaningful interactions, which is why many of our articles include tips from locals that reveal hidden gems you wouldn’t find online or in a guidebook, as well as practical advice on how to book and go.
In print and online, there are inspiring features, practical consumer advice, money-saving ideas, UK days out, tips from locals, cut-out-and-go guides, experience and activity breaks, as well as Simon Calder’s weekly column and travel clinic.
i Travel delves deeper and goes beyond the ordinary, providing fresh ideas for tried-and-trusted favourites, whether that’s lesser-known regions of France, local tips for UK breaks or intriguing alternatives to “overtouristed” destinations such as Venice and Amsterdam. Emerging destinations are presented in an accessible manner, balancing inspiration with realism and practicality.
Our content is actionable rather than aspirational, with an emphasis on value and focus on interest-based travel, including cycling, walking, learning holidays and cookery.