The TUI Group is the nation’s largest holiday company. We operate some of the best-known and most well-loved travel brands in the UK and Ireland, including TUI, First Choice and Crystal, and we take about 6 million customers on holiday every year. We also have the UK’s third-largest airline, the second-largest cruise line, and more than 650 retail shops.
TUI and First Choice
Launched in 2017, TUI is fast becoming the UK’s most loved holiday brand. After 50 years of heritage as Thomson, TUI offers more choice, more flexibility and exceptional customer service. Our holiday experts take care of every little detail, to make sure that every holiday is perfect. We’ve handpicked the best hotels around the world – in over 80 destinations – and also offer tours, multi-centre holidays and city breaks. Plus, we’ve designed our own holiday collections, including the premium TUI SENSATORI, adults-only TUI SENSIMAR and action-packed TUI FAMILY LIFE ranges.
Sister brand, First Choice, is the home of All Inclusive. When holidaymakers choose First Choice, they get their flights, transfers, hotel, meals, snacks and drinks all included in one great-value price. Our flagship holiday concept, Holiday Villages, is all about endless activities, quality Kids’ Clubs, and West End-style entertainment. Other First Choice holiday collections include luxurious Premier, waterpark-based SplashWorld, and budget-friendly SuneoClub.
TUI Airways fly to more than 80 destinations, departing from 22 regional UK airports. Thanks to our excellent customer service, we’ve been voted ‘World’s Best Leisure Airline’ for the last five years running.
Our fleet of 64 planes is the youngest and most carbon-efficient in Europe, and includes 11 787 Dreamliners. These high-tech planes are more fuel-efficient than most, meaning they can fly further without needing to stop, so customers can fly direct to places like Costa Rica, Thailand and Sri Lanka. Plus, Dreamliner cabins have bigger windows, more oxygen, and clever time-zone lighting, leaving customers feeling refreshed and less jet-lagged.
We have a network of over 650 TUI Holiday Stores, where you’ll find helpful Holiday Advisors, interactive technology, and more.