Latest News

Latest News

Alex Cruz to speak at ITT Conference 2019
ITT is thrilled to announce that Alex Cruz, Chief Executive Officer of British Airways, will be a speaker at ITT’s Conference in June 2019. He is the second speaker to be revealed after Johan Lundgren, Chief Executive Officer of easyJet.
Published - 14/11/2018

First Speaker announced for ITT Conference
ITT is delighted to announce that Johan Lundgren, Chief Executive Officer of easyJet, will be a keynote speaker at ITT’s Conference in June 2019. With over 25 years’ experience working in the travel sector, Johan has earned a reputation as a veteran within the industry. As easyJet’s Chief Executive, he has improved the carrier’s financial and operational performance by investing in easyJet holidays and integrating Air Berlin into their operation.
Published - 25/10/2018

​The Holiday Confidence Index 2018 – Key Findings
The Holiday Confidence Index is an annual report commissioned by First Rate in association with the Institute of Travel & Tourism and YouGov. Based on an online survey of 5,114 UK consumers, the report measures holiday intention, planned frequency, holiday duration and associated spending for the next 12 month period.
Published - 06/11/2018

Tis the 'ski-son' for ITT's Christmas party
​With diaries starting to fill up as the Christmas season draws ever near, make sure to keep Monday 10 December free for the highlight of travel’s end-of-year social calendar!
Published - 01/11/2018


ITT Members in Collaboration: A New Initiative

During the course of 2017 ITT Members Frank Orman, founder and director of LeadGeneratorsDigital, and Paul Richer, founder of Genesys Digital Transformation, together forged a programme of seminars and workshops that they have been offering to managing directors and marketing directors of travel-related businesses.

Two Heads Are Better than One

This initiative is an exemplar of two leading industry figures, owners of non-competing services, harnessing the power of collaboration to achieve mutual benefits that far exceed those that they could have generated independently.

Their joint education programme serves both the interests of their travel colleagues and of their own client networking. Delegates benefit from seminars that empower them to make those crucial decisions that change the fortunes of their businesses online. Frank and Paul win too: they are frequently hired by those whom they teach to provide further consultancy services or online marketing support.

A Tale of Two Teachers

Frank describes what inspired this joint project. “Paul and I discovered a mutual frustration at how so many of our clients came to us for help after they had made bad marketing or technology decisions for their businesses based on misinformation. We found common ground in our conviction that education was the first step. The rest is history.” 

The first two training programmes have been running throughout this year and have already proved extremely popular.

Paul Richer has led Travel Technology Choices, a non-technical seminar to help business managers navigate the travel technology landscape in today’s marketplace so that they have the knowledge and tools to select the technology that suits their needs the best.

The second workshop, Online Marketing for Marketing Managers, run by Frank Orman, is an interactive workshop designed specifically for business owners and senior managers. Delegates learn how to conceive and implement stronger and more profitable online marketing strategies that will generate more traffic to, and sales from their websites.

The Next Steps

Frank and Paul both agree that the benefits of this collaboration have outstripped their expectations even though the initiative is in its infancy. They have high hopes for 2018 when they plan to expand the reach and the range of their training programme.

To find out more about upcoming seminars and workshops that you can attend visit

If you think you would like to be part of this collaborative education project in the New Year and are interested in teaching your peers in the travel industry about your field of expertise, get in touch directly with Frank Orman on

Published: Friday, November 03, 2017

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