About Us

Established in 1956, the Institute of Travel & Tourism was set up to raise and maintain professional standards throughout the travel industry and for the benefit of its Members.

Membership of ITT is open to everyone involved in travel and tourism – whether employed by a travel agency, airline, tour operator, hotel, tourist office, car hire company or any other travel related business such as PR, law and marketing.

The Institute also welcomes travel and tourism educators and their students.

ITT provides Members with support and guidance at the same time as encouraging excellence and professionalism.

There are also many opportunities for Members to network and exchange views with industry peers and colleagues created through ITT's popular social and business events. 

Board of Directors

Click on Director for more information

Dr Steven Freudmann Paul Cowley Angela Day
Dr Peter Robinson
Stephen Bath Barbara Kolosinska Stuart Heath Claire Steiner
Phil Gardner Antonio Paradiso Danny Waine Lucia Rowe
James Lewis Donna Allcock Jane Richardson Steve Endacott

Board of Directors

Donna Allcock

Donna Allcock, Strategy Implementation Manager (Great Britain), Tourism Ireland

┬áDonna is an award-winning travel industry professional with extensive experience working with leading tour operators, OTA’s, metasearch brands and tourist boards. These include Thomas Cook, TravelSupermarket.com, Olympic Holidays and Tourism Ireland, excelling in strategic product planning & development, marketing and e-commerce roles in addition to previous Director and Board positions.

Passionate about continuous professional development, and almost 20 years after starting her career as a Travel Sales Apprentice, Donna competed with entries from around the world to be awarded the industry’s first ever TTG Scholarship to study with Leeds Beckett University. She graduated with a First Class (Hons) degree in Travel Business Management in 2016 and won an ITT Student Award, UK Management Undergraduate of the Year finalist, took her first Board position and became an active ITT Education & Training Committee member helping further support the Future You initiative.

Donna has also taken on a range of consultancy roles in the travel and travel-education sector including working with a leading global awarding body for vocational tourism qualifications and has recently contributed to an upcoming academic publication. She is now the Strategy Implementation Manager (Great Britain) for Tourism Ireland. Tourism Ireland are responsible for promoting the island of Ireland overseas as a leading holiday destination in over 20 markets globally. Donna is a passionate advocate for championing access to and development opportunities within the travel, tourism & hospitality industry.

Itt Chairman

Dr Steven Freudmann

Dr Steven Freudmann

ITT President

Chris Mottershead

Chris Mottershead

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ITT is the only professional membership body for individuals employed in the travel and tourism industry.

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