About Us

Established in 1956, the Institute of Travel & Tourism was set up to raise and maintain professional standards throughout the travel industry and for the benefit of its Members.

Membership of ITT is open to everyone involved in travel and tourism – whether employed by a travel agency, airline, tour operator, hotel, tourist office, car hire company or any other travel related business such as PR, law and marketing.

The Institute also welcomes travel and tourism educators and their students.

ITT provides Members with support and guidance at the same time as encouraging excellence and professionalism.

There are also many opportunities for Members to network and exchange views with industry peers and colleagues created through ITT's popular social and business events. 

Board of Directors

Click on Director for more information

Dr Steven Freudmann Paul Cowley Angela Day
Dr Peter Robinson
Stephen Bath Barbara Kolosinska Stuart Heath Claire Steiner
Phil Gardner Antonio Paradiso Danny Waine Lucia Rowe
James Lewis Donna Allcock Jane Richardson Steve Endacott

Board of Directors

Lucia Rowe, A-ROSA River Cruises UK & Ireland

Lucia Rowe is a dedicated travel executive, with over 17 years combined experience starting up complex product concepts as well as directing operational areas in large and small travel organisations. She is the Managing Director of A-ROSA River Cruises in the UK and is part of the ITT Board.

Lucia’s career has been built on a passionate approach towards a variety of managerial roles and business sectors: from hands-on river cruise start-ups with A-ROSA River Cruises and DER Touristik to private Yacht concepts (Lurssen Yachts/Beluga Group - nowadays Ritz-Carlton Yachts). A strategist with a solid reputation for driving top revenue numbers while providing quality product, Lucia is a results-driven professional, skilful at building strong and successful international teams by adeptly coordinating people from different backgrounds, nationalities, and positions.

Lucia was educated at MBA level and is fluent in four languages with proficiency in a fifth.

Itt Chairman

Dr Steven Freudmann

Dr Steven Freudmann

ITT President

Chris Mottershead

Chris Mottershead

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ITT is the only professional membership body for individuals employed in the travel and tourism industry.

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