Training & Professional Development


One of the Institute of Travel & Tourism’s principal objectives is to raise and maintain professional standards in the industry.
ITT provides support and guidance, together with guidelines for the formal recognition of individual progress.

Continuous Professional Development is important to individuals as well as to the future of the travel and tourism industry. ITT works with partner organisations and industry professionals to provide training courses and seminars at reduced rates for Members.


One of the Institute of Travel & Tourism’s principle objectives is to raise and maintain professional standards in the industry. ITT provides training and development support and guidance in many ways, both for individuals and organisations. Please note that the ITT is not a training provider.

How the ITT can help

The ITT has access to a range of training and development opportunities and many of these are listed on these pages. However, if you cannot find the training solutions you need, there is a link to an enquiry form. Click on the links on the left  to find out more about ITT’s various training and development activities.

Why is training important?

Training is not cheap and it is all too easy to consider it an expense that can easily be dispensed with. Many of you reading this section will have  achieved your present status in your businesses without having had any formal training and, you might think, if you managed then why can’t others?

But the truth is that you will have received training in some fashion - even though the training might not have been structured. It is a fact that most training is unstructured and skills are acquired by watching others (the so-called “sitting next to Nellie”) and by self-experimentation. And, to be fair, those methods of learning acquisition have much to recommend them. They are cheap; they are only used when they are needed; they are usually relevant to the needs of the moment.

But there are several problems with this kind of learning.

  • The solution to the problem might not be the best solution there is
  • Knowledge acquired from another might not be correct
  • Unstructured learning is usually slower
  • Errors can cause  problems to customers and/or companies

The last of these items is probably the most important, which is why those in jobs that involve public safety are all obliged, by law, to get p;roper, structured and ongoing training. We none of us would be happy sitting in a ‘bus or train whose driver was new at the job and was picking it up as he went along. And how many of us would want to entrust our bodies to the ministrations of a surgeon who was picking up a scalpel for the first time,  knowing only  that he has a  steady hand!

Of course, it is unlikely that an error in a travel agency or tour operator will cause loss to life or limb - but mistakes can cause loss of business and money .

So it is worth looking on the cost of training as an investment to help avoid financial loss, rather than and expense to be contained. Proper structured training will help ensure that, when a new or unexpected problem comes along, you and your staff are ready to deal with it.

For further information please contact

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